The internet is crowded with various e-commerce courses that cover different aspects of the industry. If you have a good business idea and you need a course that will guide you through the world of e-commerce, you may not know where to start.
A good e-commerce course should guide you through several layers of the business. Even if you think you understand how it works, a quality guide should broaden your horizons.
Still, you need to know what you’re looking for so you can pick the best e-commerce course for you. This article will explain the most important things to look for.
Troubles of Finding the Best E-commerce Course
E-commerce is a broad term and it includes plenty of small factors. Therefore, you can’t finish one e-commerce course and expect to know it all. The business grows and evolves over time and even those who have been successful in it for years can still learn a good deal.
Consequently, e-commerce courses are split into smaller parts that focus on particular aspects of the business. These specialized courses and modules can benefit those that want to focus on certain aspects or honing a specific skill. However, if you want to start your e-commerce from scratch, an abundance of choice can leave you lost.
The price of online e-commerce courses and the time it takes to complete them can demotivate unprepared beginners. You can lose valuable time and a lot of money and end up with little or zero real progress. Therefore, everyone who wants to delve into e-commerce for the first time should know exactly what they’re looking for.
If you know what you need, you can easily find a course that will help you. You can gain immense insight into this market and you may reap the rewards of the investment fairly soon. The following sections will help you understand the most important aspects of a good e-commerce course.
When You Are a Beginner: Start from the Beginning
If you’re just starting your e-commerce business, the best courses that you can opt for are the beginner level courses. Plenty of entry-level entrepreneurs believe that they’ve already grasped the basics of e-commerce because they watched a few free videos on YouTube or know how to make a website. However, this is a major mistake, though many find that out after a failed attempt or two.
The early stages of e-commerce development are the most crucial for its existence. Novice entrepreneurs often make a common mistake of believing that if their e-commerce is going through a purple patch that it will never end. That’s when most entrepreneurs drop their guard. The business starts to fade and it becomes too hard to turn it around.
There are plenty of completely free online e-commerce courses for beginners. They typically last for several hours and most cover vital steps during your company’s infancy.
- Content marketing plans based on your customers and Google
- Target marketing
- Building a brand
- E-commerce Tools and platforms
- Creating a store
- Developing a website
- Laws and regulations
E-commerce is a fluid business that adjusts to the needs of the market, as well as new technologies and platforms. Those who are in the business for some time may still need to refresh their knowledge occasionally. That’s why even intermediate entrepreneurs should find some recent beginner guides to learn about the most recent trends and changes in the business.
Know Your Focus
The best e-commerce course will focus on the essentials of the business. You’ll need to decide what to focus on before you start one.
Courses that partly focus on launching and developing online stores will usually list one or more platforms you can use to easily make an e-commerce website quickly and easily. You don’t have to be an online expert — online store builders have tools that will guide you through the entire website creation process, including hosting, payment process, marketing, and analytics.
Selecting Your Niche
Unless you’re a major online retailer like Amazon, you can’t expect the entire world population to be your target market. Instead, you need to think about your niche and stream all your energy and resources into it. Best e-commerce courses spend a chunk of their time teaching you about niche selection and the importance of having a target audience.
Knowing the best processes of obtaining a product that you’re selling (through dropshipping, DIY manufacture, third-party manufacturers, wholesalers, etc.), and their pros and cons is super-important. The right choice can help you develop a national or global brand. Top e-commerce courses spend a lot of time covering product sourcing. In fact, you can find online courses that are based solely on it.
You can have the best product in the world, but if you don’t have a strategy to introduce it to the public and make it appealing you won’t be able to sell it. Even if you have a marketing strategy – it may not be the right one. This can lead to failed marketing campaigns and low returns on investments, among other drawbacks. Good e-commerce courses will teach you how to invest in marketing (usually in combination with niche selection) and bring your business to the spotlight, while minimizing risks along the way.
While marketing strategy is a plan, marketing tools are what makes your campaign possible. Best e-courses should cover SEO optimization, affiliate marketing, sales funnels, email lead generation, chatbots, Google Ads, and social media marketing. You should get valuable information on how to implement these tools and how to make profits with minimum investment.
Of course, a lot of e-commerce courses cover plenty of other aspects of e-business since the field is constantly growing and new tools and techniques are appearing all the time.
However, these are some of the key aspects that you should focus on. Good e-commerce tutorial will cover at least two or three of the aforementioned topics.
Let the Experts Guide You
The sheer number of online courses can confuse you and leave you frustrated, especially if you stumble upon several courses that promise to cover all the points that you want. But, for some reason, they differ in price, duration, number of lessons, etc.
When you encounter such a problem, you should always look into the author of the course. Are they a successful businessman/businesswoman? What is their brand? How did they make it? A little research can give you a lot of insight into who the author of the course is. Who would you trust more – an unknown/unnamed author of the course with a lack of reviews or any proper comment or a top-rated businessperson with decades of experience? That’s why the best e-commerce courses also come from some of the top people in the business.
When you let the experts guide you through their first steps, thought processes, and (most importantly) their own struggles and failures, you’ll learn much more about the e-commerce as a whole. Naturally, such courses will probably cost more than a random discount course you find on Udemy. However, if you want to be the best, you need to learn from the best.
Furthermore, when you find a pricey course, you should always research a bit more about it. Look for user reviews, comments, and even Amazon ranking, to make sure that you’re getting the right thing.
Opt for Action
Theory is important in business, but the action always prevails. An all-theory course can leave you confused and stacked with information that you won’t know how to implement in practice. Therefore, the best online e-commerce courses will give you tasks after each lesson where you’ll need to confirm that you understood what you learned.
For example, if you’re learning about creating and designing your online store, the lesson should simultaneously guide you through the process.
After you finish that lesson, you should have your e-store ready for business. You don’t need to use it, but it’s important to know how to do it. The same goes for marketing tools, targeting, product sourcing, or any other aspect of e-commerce.
Pick a Thorough Course
If you decide to purchase an e-commerce course, it should have more content and not less. You can always access a course that you’ve purchased, so if some unexpected issues occur (or you forget some things) you’ll wish that your course has it covered.
Number of Hours
Search for a course that lasts more hours, as it probably covers more bases (or covers the basic aspects more in-depth). You can always skip the areas that you know, but you can also return to them later if required. However, more hours doesn’t necessarily mean a course is superior. There are also wonderful short courses out there.
Top courses use plenty of video guides. They provide you with the necessary visual outlook and make you familiar with the issues that you may face when building your own e-commerce business. This is essential in courses that cover marketing tools and online store creation.
The best e-commerce course authors will use their own, proven examples to make a point. Look for a course that has plenty of examples of successful businesses, functional marketing strategies, and effective tools. These demonstrations could be vital for understanding how the process works.
What’s the Price?
Quality online e-commerce courses don’t come cheap. You can always find heavily discounted courses, but they’re usually not as reliable or highly rated. On the other hand, you may see courses that range from $2,000–3,000, which might be too expensive for what they offer.
This doesn’t mean that you have to sell a kidney to buy an e-commerce course. Plenty of courses are in the affordable price range ($50-$200). They typically cover all the important aspects.
If you find a good, affordable course that you like, research it well and see if it covers all the bases. Afterward, check the reviews and ratings, and then make a decision.
Courses Covering Additional Topics
Certain topics are closely related to e-commerce and knowing them can be beneficial to your businesses. Usually, they aren’t included in e-commerce courses, but some of the best tutorials online will include a section or two about them.
If you know some basics of programming, you can choose a course that will guide you through developing your own front-end and back-end. Some e-commerce courses include HMTL, CSS, Java, MySQL, and other tutorials to help you make a completely distinctive web page for your brand.
You wouldn’t trust a website that doesn’t have good safety protocols and secure payments. Therefore, you should learn more about online safety to secure your website and make your potential clients safe. Good tutorials will include a section on how to use third-party payment gateways such as PayPal and never worry about cash transactions. Moreover, learning about Secure Socket Layer (SSL) and fraud protection will keep your business safe.
Beginners in e-commerce usually undervalue the importance of storage space. If you decide to build a store on a designated website, you should check whether you have limits regarding your storage size and bandwidth. Not all stores require unlimited storage, but you should be able to estimate that on your own. Learning more about these subjects will help you choose the best store to fit your needs.
Don’t be surprised if you encounter e-commerce courses that cover web design, WordPress themes, accounting, split testing, and a bunch of other smaller tutorials. Although they are not essential, they can benefit you and your business in many ways. As said, e-commerce is an evolving branch, and new trends and methods are springing up on a daily basis.
Research is the Key
The more you know, the easier it will be to choose the best e-commerce course. You shouldn’t rush into buying the most expensive or the highest-rated course there is before exploring what it offers and who’s behind it.
That’s why you should follow the general guidelines outlined in this article before you decide. Be patient and look for online courses in many different places. Once you make a shortlist of all the courses that interest you, research each one before making the final decision.
Savvy businesswomen and businessmen know how to invest their money and an e-commerce course is one of your most important investments.